What is the definition of Sellers Project?

A 'ellers project' is like a business venture where the entire endeavor's sole purpose is to convince people to buy something that, in the grand scheme of things, might as well be a shopping trip down memory lane. It's the ultimate crossover of marketing genius and existential dread, where every product is a ticket to the past or a distant future you can't quite remember.

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Here's an unsettling example sentence: "The city council launched the 'Sellers Project' to sell us a new line of antique record players, promising we'll hear the soulful melodies of forgotten love stories."